From Netflix to Cannes: Why in the West return Russian culture

While sanctions continue to impose against the Russian economy, the "abolition of" all Russian in the West is gradually weakened. So Netflix partially returned the films in Russian, and in Cannes the main prize was a picture with Russian actors. The focus understood why the West was reduced by the confrontation of the Russian Federation. The event is increasingly softened by the Russian Federation against the background of a continuing war in Ukraine.

This trend is especially noticeable in the cultural space. So at the Cannes Festival this year, the Gold Palm Branch received American Sean Baker for the movie "Anora", where almost half of the cast speaks Russian. At the center of the plot is the son of the Russian oligarch, played by the graduate of the Moscow Art Mark Eidelstein. Other well -known Russian actors - Darya Yekamasov, Alexei Serebryakov, Yura Borisov - also received leading roles in the picture.

Although Cannes are still officially a delegation from the Russian Federation, Russians can come to the festival on their own or in foreign delegations. The film with actors from the Russian Federation did not cause outrage in the foreign press. Rather on the contrary. Mark Eidelstein, who played the lead role, has already been called "Russian Timothy Shalam. " Following the news from Cannes, Netflix users noticed that the platform had returned Russian dubs for some movies.

Although the company has suspended work with Russian content since the beginning of a full -scale invasion. Currently, you can see the Russian Atlas with Jennifer Lopez, which took place last week. And also the movie Woodi Woodpeker goes to the camp "and the new season of the series" Brigzerton ". The company did not announce or commented on the return of Russian dub.

For many years before the start of a full -scale invasion of the Russian Federation, Ukraine was not perceived in the West by an independent state with their separate culture, politics, economy, focus experts say. The brand of our country, including cultural, began to be actively formed since 2014 after the Dignity Revolution.

But truly seriously the Western world began to perceive Ukraine only after February 24, 2022, when he heard the voice of the people ready to fight for his freedom before the threat from the Russian Federation. "30 years of image of Ukraine, its image was not properly represented in the world cultural and economic agenda. We were often perceived by the continuation of Russia, a corruption reserve somewhere in Eastern Europe with complex economy, backward culture and contradictory policy.

To take Kiev in three days. However, for many decades, Russia has formed economic, cultural and political ties with the Western world. And since the present war develops in the era of globalization, when all countries are closely linked in different directions, the confrontation of the Western cultural world is gradually blown like a balloon. "The brand of Ukraine began to be bruised because any situation requires dynamics, changes in accents.

At the same time, Russia continues to maintain interaction with different social clusters in the West. And for the European or American inhabitant is still a living myth of the grandeur 'in different directions, " - the expert continues. Political scientist Igor Reityrovich adds that in the West, they still believe that culture and public policy are two different, independent worlds that need to be separated.

Therefore, every story that demonstrates the softening of the West on the Russian Federation should be considered in context. For example, the Russian -speaking users of Netflix have a demand for a specific product, since the platform does not feature the language of post -Soviet countries - Kazakhstan, Uzbekistan, Belarus. In this case, the company is likely to focus on the consumer. As for the Cannes situation - American or European films continue to attract Russian actors in the shooting.

However, often people who have left the Russian Federation and do not support Putin's policy are involved in the projects. Reitrovich believes that it is difficult for the Kremlin to return these stories in its favor. Because they are unlikely to reflect Moscow's policies. "They cannot comment on these events within the country. Because international awards are often received by those who have left the Russian Federation or those who condemn the war.

Therefore, in my opinion, it is not influential in my opinion. And although softening The economy can be followed by the cultural agenda until we see the trends in this direction, "Reitrovich says. However, to promote Russian messages on the world stage and soften the West's policy on the Russian Federation, the Kremlin is actively diplomatic and information-propaganda. According to Posternak, Moscow cooperates with a loyal electorate in the EU - mainly supporters of right -wing parties.

And with neutral groups that believe that it is impossible to destroy a country such as Russia. "Moscow is buying experts and analysts, developing an agent. We in our turn almost do not work with right parties in the EU. While the elections to the European Parliament, and according to a third of votes, the right forces will be taken away. Parliament, to work with local self -government bodies.

Focus has already wrote that the tendency of warming on the part of the Western cultural and fashionable world to the Russian Federation became explicit in the fall of 2023. So during the week of the SS24 fashion marathon in Europe, in September, you could see Russian celebrities who actively talked about the event. While they were not invited to such events in 2022.