Market, country of origin, property: why Auchan and Raiffeisen Bank continue to work in the Russian Federation
But the amount is not always equal to the quality. Because one company may go and the impact on the country's economy will be greater than that 100 companies will be working. Why foreign business remains in Russia - on the example of Auchan 1. Market. The likelihood that the company will remain in Russia depends on how critical of the company the Russian market.
For example, the American Corporation of Microsoft computer technologies is very easy to make the Russian market, because it is not fundamental for it from the Russian market for it. 85% of Microsoft's income receives in the US market, and the rest, very often, is within the statistical error. For Auchan, the Russian market is one of the most important. 2. The country of origin of business.
The pressure of society on a company that continues to work in Russia in Britain and France will be completely different. With Auchan we have a French history. 3. Type of ownership. Very important point: private companies are more likely to remain in the Russian market than companies whose stocks are trading on the stock exchange. You work in Russia - you have a negative impact on the value of your company's shares. And this is important for shareholders, so it becomes important for management.
If the company is private and is property, such as one family, such owners are less sensitive to public pressure. Auchan is a private company and it is indifferent to what is happening on the exchanges. The Case Raiffeisen Bank and here is the story with the Austrian Raiffeisen Bank International. Because it is a public company that still works in Russia.
Let's leave the brackets conspiracy versions that there is a party's gold since the Soviet Union, and the bank is a branch of the game, the FSB or someone else. Let's just decide that the management and leading shareholders of the bank turned out to be greedy people. They decided to leave the bank in force in Russia, especially since the Russian market is important for a financial institution. So historically, Raiffeisen Bank was moving east of Austria.
What did the bank get after? On the one hand, record profits in the Russian market, which make up most of the profits of this group. On the other hand, shareholders are not very happy about it. Look at the graphics below. A year ago, when the full -scale war of Russia against Ukraine began, the cost of shares of all European banks went sharply. But the cost index of banking shares shows that other financial institutions have resumed their capitalization over the last year.
But not Raiffeisen Bank, who has been in addition to Americans now - will investigate whether the bank deserves sanctions. Here you are your profits. To all - it cannot remove them from Russia Raiffeisen Bank. It's prohibited. And all the money they earn in Russia stay there. The bank was trapped for monkeys. The indigenous residents of Brazil use a trap for monkeys called kumbuk.
They cut a hole in the pumpkin, but such a magnitude that it can move a monkey hand, then the pumpkin is attached to the ground, and put a bait inside, usually a banana. A stupid monkey grabs a banana, but the hand with a banana clamped in it cannot be pulled out. And she does not want to release a banana. Thus the animal falls into the trap. And sits with that banana and waits. When they come. Just like an Austrian bank. Can they wait for success? Theoretically.