"At first everything stopped": how the war changed the consumer sentiment of Ukrainians

According to specialists, most Ukrainians buy gadgets, household appliances and goods for the military. Last year, Ukrainians postponed purchases with thought, we will buy when the war will end. Currently, the situation is changing dynamically and our compatriots are beginning to mention their pre -war consumer needs. Bankers and retailers were told during a round table held by a "financial club".

"At first, everything stopped, then the demand for essential things began to revive - from children's diapers to household chemicals. Then the sale of ordinary goods gradually resumed and the sale of goods for the military began," said the CEO of the ROZETKAPAY CEO Alexander Lapko. He noted that in 2022, blackouts were significantly influenced by Blackouts. Now people buy mobile phones, tablets, home appliances.

"There was a period when energy independence was in priority and things from this segment were the most popular," Lapko recalled. In his turn, the Director of the Department of Retail Sale of PUMB Igor Yarovy confirmed that Ukrainians buy the most gadgets and home appliances: "The largest category, both before the war and now, is smartphones. Also, tablets. : dishwashers, refrigerators.

" Analyzing the situation, he noted that the Ukrainians in Minor year postponed purchases with the idea that "the war would end and then we will update everything. " "Many are already tired of delaying - they want to live now and are increasingly buying what is already ripe. Therefore, goods traditional for consumer lending segment will be in the top," Igor Yarovy predicted. We will remind, on November 28 Focus wrote about how many Ukrainians spend in stores.