"Masha and Bear": The director told about the threats that the Russian cartoon series for parents and children

To spread: the behavior of the main character of the Russian animated project "Masha and the Bear" is very dangerous in terms of psychology and adults can get completely unregulated teenagers. Masha is a very aggressive and selfish child who does not feel the borders of others and who meets only his needs, described in a conversation with the "Telegraph" edition of the character of the film-director-player, author of animation "Mavka. Forest Song" Oleg Malamuzh.

Masha, he said, almost everything is allowed and no one can handle it.

"And if, conditionally, several million children will look at the such behavior for several months, then what do you think they will copy? Навіть раніше дорослі можуть стикнутися з проблемою, що їхня дитина не розуміє нормальної поведінки, оскільки та вже навчилася, що вона є "центром землі" і їй можна все.

The child can aggress, be toxic, can grow from a teenager, which will calmly abandon others, because it is this "norm of behavior" that she saw a young age. "And here are the question of parents: we want to have such children?" - asked Oleg Malamuzh. According to Detector. Media, in Ukraine the rating of the most popular children's channels on the YouTube Video Video Service is headed by the Russian Channel "Masha and Bear".

It has been translated and adapted to the Ukrainian audience and has more than 800 million views only in 2025 alone. Although with the start of a full-scale war, the platform has stopped access to users from Russia, through the Ukrainian-language YouTub Canal "Masha and Bear", if it is very roughly calculated, the Russians this year probably earned $ 2. 4 million on Ukrainian audience. Focus wrote that the hero of the cartoon "Mavka" by Zhobokitz cavus caused a cult worship in children.