How did the household chemical market change from the beginning of a full -scale war?

In this article, the founder "Ukrainian chemical technologies of LTD" Pavel Bartkovsky in 2022 significantly influenced the economy of Ukraine. Of course, a full -scale invasion did not bypass the market of household chemicals. The Ukrainian Chemical Technologies team faced the challenges, but was able to overcome them and regulate all aspects of work. And in order to move in the right vector, an analysis was conducted. Together with the team, they found out which direction the market could develop.

Actually, with regard to consumer purchasing activity - they have changed significantly. Thus, the sphere of household chemicals has undergone significant changes from the beginning of a full -scale war in Ukraine. This was caused by the cessation of the activity of one of the main Ukrainian household chemical producers (Vinnitsahimprom), logistics difficulties, the exit of Russian companies from the market and a decrease in the solvency of the population.

Liquid household chemicals are dominated by Procter & Gamble, Henkel and Unilever in all product categories. Among domestic manufacturers, contrary to market trends, it increases its positions of SUNP LLC 2K, founded in 2019. It is projected that consumers will restore the pre -war trend to buy environmentally safe goods and support domestic producers to improve the economic situation in the country. household chemicals in Ukraine is well developed.

To note, at the moment in the segment of household chemicals on the shelves in retail up to 14% is occupied by products under VTM (Privat Label). Privat Label), and they want to launch new products and apply their own development in the promotion of VTM (Privat Label), a merchant (for example, our company). The retail network for its part provides optimal promotion of the product on the store shelf.