Under the Kremlin's cap: How Putin is disassembled with brands that decided to leave the Russian Federation through the war

According to the agency, PepsiCo, Mars, Nestlé and Reckitt Benckiser, by investing millions in the construction of factories in the territory of the aggressor country, now risk losing all their business. At the same time, according to a freelance researcher of the Russian Eurasian Center, Carnegie in Berlin Alexander Prokopenko, the Kremlin can go even further and arrange the international business "Viki 90s". "Western assets in Russia are no longer safe. This is a new border in the war.

If the Kremlin goes on, then the 90s will return: the redistribution of assets in favor of more profitable owners," she told reporters. At the same time, according to the director of the Kennan Center Wilson in Washington William Pomerantz, Kremlin head Vladimir Putin is set to distribute assets of foreign companies to people who agree with his politics and enjoy the high trust of the president.

"Within Putin's desire for power, he is going to divide many economic assets in Russia and give them to his associates to strengthen his political position," he emphasized. A decree allowing the state to take temporary control of assets of companies or individuals from unfriendly states, including the United States and their allies, was signed by Vladimir Putin this April this year.

But the confiscation of the local business of Danone SA and Russian production of Carlsberg A/S beer, which happened last week, according to Bloomberg, caught by surprise their legal owners. Now they will no longer be able to sell their business to local companies, although they had such plans. Recall that an international Danone dairy company has announced its decision to leave Russia at the end of 2022. In Russia, Danone has 18 enterprises, providing more than 10,000 people.