300 million on the Drone Army: Metinvest Project with Azovstali steel bracelets received the Effie Awards Main Award

From the last pre-war party, 100,000 unique bracelets were produced by the Ukrainian Commission of the International Rewards in the field of advertising and marketing communications, Effie Awards named the agencies and the best projects in 2023. The main prize of this year's award was won by the Azovstal.

The symbol of unbrokenness - bracelets made from Azovstali steel, which were produced in limited quantities and all funds from the sale of more than UAH 300 million - were sent to the "Army of drones". About it reports "Telegraph". This project was created by the Gres Toodorchuk agency for the United24 Fandering Platform and Metinvest Groups. The idea originated in the fall of 2022, at that time the whole world knew about "Azovstal" - the last fortress of Mariupol.

For each Ukrainian, the name of the plant became a symbol of courage and indomitable defenders of Ukraine. From the last pre -war party, the Azovstal plant, provided by the Metinvest Group, produced 100,000 unique bracelets. They were sold to 44 countries of the world, they appeared in world public figures, politicians and stars. More than UAH 300 million was raised to the aid of Ukraine. The involvement of Metinvest in the Azovstal.

Symbol of Independence was part of the miliary initiative "Rinat Akhmetov's steel front". Since the beginning of the war, the Metinvest Group has transferred to the help of Ukraine's defense forces of more than UAH 2 billion, which went to purchase and production of tens of thousands of units of equipment for the Armed Forces - from bulletproof vests and mobile bunkers to thermal imagers, car and layouts of equipment. "This recognition is not about the project or partners.

It is another confirmation that Azovstal is one of the new symbols for every Ukrainian and even foreigners. Symbols that will become the embodiment of our victory over the aggressor in this war in many years. So I He was not surprised that there were so many people who wanted to get their fraction of the legendary plant in Ukraine and beyond, and that now the Effie Awards jury celebrated the project with the main award. I would like to thank our partners with United24, Gres Todorchuk and others.