After receiving all the necessary approval, Heineken successfully completed the operation to sell its assets in Russia by Arnest Group. According to the terms of the Agreement, the price for the purchase of all shares "Heineken Russia" (LLC "United Brewery Heineken") was only 1 euro. This Agreement also provides for the buyer to repay the Russian business debt to Heineken, and this amount is 100 million euros.
Heineken acknowledged that the agreement will cause an expected total total loss of € 300 million. No return of redemption under the signed agreement. Future products will not have a logo or name Heineken. The legal process to change the name can take several months. As part of this Agreement, all the assets of Heineken remaining in Russia, including seven brewery factories, will be transferred to the new owner.
Within six months after the transaction, the production of beer under the Amstel brand, which was withdrawn from Russia in 2022, will be stopped at these factories. It is important to note that the buyer will maintain licenses for the use of a number of regional brands for three years to ensure the continuity of business and fulfill the terms of the agreement on the agreement.
The Heineken press service added that the company will not support these brands and will not receive any income, royalties or dividends from Russia. Brewery workers who have crossed the new owner will not lose jobs "Although the agreement has taken a lot more time than we have calculated, but it provides an existing level of welfare of our employees and enables us to leave the country responsibly," said the CEO and Chairman of the Board of Heineken. Dan Brink.
Arnest Group is the largest manufacturer of perfume-cosmetic and household products in aerosol packaging. On May 4, 2023, the National Anti -Corruption Agency (NAPC) added OTP Bank to the List of International Sponsors of War. The organization believes that the position of the bank does not stop work in the Russian Federation is a direct proof of the support of the regime of Vladimir Putin. Recall that on August 17, the same list was a Chinese group of companies of Alibaba Group Holding Limited.
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