By Victor Duda
"I propose such an initiative - it is to introduce a mandatory show for advertising commercials at the legislative level: if families are shown, families should be with three or four children," the deputy said. In this way, Gusev wants to carry in the masses that more children need to give birth. He notes that 11 million large families are needed to grow birth rates in Russia, and in fact there are only two million.
"If we want we have large families, then we have to appear in all images in television, advertising, cinema . . . Events need unprecedented," he said, adding that soon the bill can be discussed on Interfractional meeting of a group of traditional family values. Earlier, Gusev was already familiar with the fact that having come across a "film search" on entertainment programs from Ukraine, he demanded to check online cinema for financing terrorism.
In particular, it was about the show "Eagle and the Rescue", series "Swati", "Papik" and "Servant of the People". The deputy suspects that the money for their broadcasts went to the help of the Armed Forces. Returning to demography and advertising, we will add that last year the deputies proposed to remove the advertising of milk mixtures for children to promote breastfeeding and thus strengthen the health of young Russians. The bill was approved by the State Duma in the first reading.
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